Brazil broadcast leaders test Advanced HDR supply chain for TV 3.0

SET, Mirakulo and Philips reviewed the commercial readiness of Advanced HDR by Technicolor in Shanghai as Brazil moves TV 3.0 from research into deployment. The assessment is meant to ease rollout risks by showing the ecosystem already includes certified devices, chipsets and interoperable products.

Why it matters: - Brazil’s TV 3.0 rollout needs more than a technical standard; it also needs a working supply chain that can support mass deployment. - A ready ecosystem could let broadcasters launch HDR delivery without waiting for component availability to catch up. - Device makers could lower integration costs and shorten time-to-market with a certified reference chain. - Viewers could get broadcast-quality HDR over the air without depending on broadband access.

What happened: - Representatives from SET and Mirakulo reviewed demonstrations of Advanced HDR by Technicolor support for Brazil’s TV 3.0 deployment. - The visit included a look at the Advanced HDR by Technicolor Certification Laboratory run by Philips in Shanghai. - The delegation saw certified devices, integrated chipsets, commercially available televisions and set-top boxes already using the technology. - The group included Paulo Henrique Castro, Luana Bravo and Leo Carbonell from SET, plus Osamu Yamaguchi from Mirakulo.

The details: - Advanced HDR by Technicolor has already passed technical benchmarks in Brazil’s TV 2.5 and TV 3.0 standard evaluations. - The technology also completed trials with TV Globo, Brazil’s largest broadcast network. - Demonstrations in Shanghai showed an end-to-end ecosystem with commercially available devices, chipset solutions and integration workflows. - Multiple televisions and set-top boxes were shown integrating the technology, signaling real-world deployment status. - Philips said the company is committed to an open, interoperable and certification-backed ecosystem for deployment. - Philips also highlighted use of Advanced HDR by Technicolor in Brazil’s TV 2.5 and TV 3.0 standards. - Advanced HDR by Technicolor is also expanding in ATSC 3.0 deployments in North America.

Between the lines: - The review suggests Brazil’s TV 3.0 effort is moving past standards work and into execution planning. - Supply chain readiness matters because broadcast transitions often stall when devices, chipsets and certification processes are not aligned. - SET’s comments point to growing confidence that the ecosystem can support a scalable HDR rollout. - Mirakulo said the Shanghai demonstrations matched what the company has already seen in AstroTV NEXT deployments.

What's next: - Broadcasters and device manufacturers can now plan around a more mature HDR ecosystem as TV 3.0 implementation advances. - SET, Mirakulo, Philips and other industry partners are expected to keep pushing adoption in Brazil’s TV 3.0 market. - The next phase will likely focus on scaling commercial deployment rather than proving the underlying technology.

The bottom line: - Brazil’s TV 3.0 rollout is gaining practical momentum because Advanced HDR by Technicolor appears to have both technical validation and commercial supply chain readiness in place.