Loyalty Juggernaut and Loyalty Academy Brasil team up on advanced loyalty tech in Brazil

Loyalty Juggernaut and Loyalty Academy Brasil announced a partnership on October 19, 2026 to bring the GRAVTY® platform and loyalty performance management services to major brands in Brazil. The deal targets mature loyalty programs that want to grow revenue, improve retention and turn customer data into measurable business results.

Why it matters: - The partnership aims to help Brazilian brands turn loyalty programs into a stronger business engine, with a focus on customer lifetime value, partner ecosystems, new revenue streams and profitability. - The collaboration targets both established loyalty programs and companies building new loyalty offers in Brazil. - The deal combines global technology with local market expertise, which can speed adoption in a sophisticated loyalty market.

What happened: - Loyalty Juggernaut announced a partnership with Loyalty Academy Brasil on October 19, 2026 in São Paulo. - The companies will bring GRAVTY® loyalty technology and Loyalty Performance Management services to major brands across Brazil. - The partnership pairs Loyalty Juggernaut’s platform and global experience with Loyalty Academy Brasil’s local industry knowledge.

The details: - GRAVTY® includes real-time loyalty operations, patented first-party behavioral data capabilities, predictive intelligence and AI-driven personalization in a scalable cloud-native platform. - GRAVTY® features Agentic AI tools for participant engagement, growth and retention, hyperpersonalization, fraud management and operations. - The platform is designed for enterprise, multi-brand and multi-partner loyalty ecosystems. - Loyalty Performance Management services connect loyalty strategy to financial outcomes. - Those services include program analysis and optimization, financial planning and liability management, partner value creation, data monetization and AI-driven personalization. - The combined offering is designed to help leaders identify growth opportunities, measure incremental impact and improve program economics over time. - Fábio Santoro, a partner at Loyalty Academy Brasil, said the partnership combines deep Brazilian market knowledge with proven technology from some of the world’s most demanding loyalty ecosystems. - Santoro has three decades of experience in loyalty operations, customer engagement, data strategy and performance measurement. - Santoro spent more than two decades in leadership roles at Dotz and served as vice president of ABEMF, Brazil’s loyalty industry association. - Loyalty Academy Brasil is the exclusive partner of Loyalty Academy™, an initiative of Wise Marketer Group. - Loyalty Juggernaut said GRAVTY® already serves brands in Latin America including FEMSA, Liverpool, Viva Aerobus and Banco Compartamos. - The company’s broader global portfolio includes Global Hotel Alliance DISCOVERY, WestJet, Emirates and Spenn. - Loyalty Juggernaut says it supports more than 60 large customers across 16 verticals and operates in more than 100 countries. - The company was recognized as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. - Loyalty Juggernaut is headquartered in Palo Alto, California. - Loyalty Academy Brasil offers loyalty education, professional certification and strategic consulting in Brazil. - Loyalty Academy Brasil also produces Lab Loyalty Cast, described as South America’s leading loyalty podcast. - Loyalty Academy Brasil’s portfolio includes CLMP™ certification, corporate training, event speakers, mentoring, board participation and consulting. - Loyalty Academy Brasil is led by Fábio Santoro and Leandro Torres. - The organization is the exclusive educational partner of Loyalty Academy™ in Brazil. - The company website is More information and More information.

Between the lines: - Brazil’s loyalty market is mature enough that the partnership is aimed less at basic program setup and more at extracting more value from existing ecosystems. - Loyalty Juggernaut is using Latin America momentum to expand deeper into Brazil, one of the region’s most developed loyalty markets. - The emphasis on first-party data and AI suggests the companies see loyalty as a broader customer data and monetization strategy, not just a points program.

What's next: - Dave Andreadakis, Loyalty Juggernaut’s chief growth and strategy officer, will be in Brazil from October 20 to 22, 2026. - Andreadakis will deliver a keynote at the Fórum ABEMF and meet with loyalty leaders in Brazil to discuss collaboration opportunities. - The companies are expected to focus on helping major Brazilian brands improve program performance and unlock new growth from existing customer relationships.

The bottom line: - The partnership brings enterprise loyalty software, performance consulting and local market expertise together for Brazilian brands looking to make loyalty a more measurable profit center.